Privacy Policy

At Tike Trek, we protect your family’s privacy as carefully as we design our adventure-ready kids’ clothing and gear. This policy explains how we collect, use, and safeguard your information – because trust is just as important as the durable seams in our products.

1. Information We Collect

We only gather what’s needed to outfit your little explorer:

• Order Information: Name, shipping address, payment details (processed securely), and contact information – just what we need to deliver those cowboy boots or rain gear
• Account Details: If you create an account, we store your login credentials and preferences to make your next adventure shopping faster
• Communication Records: Emails or messages you send our parent-run customer service team
• Technical Data: IP address, browser type, and device information to improve our website’s performance

2. How We Use Your Information

We use your data responsibly, just like we responsibly source our materials:

• Process orders for those sturdy shoes and play clothes your kids need
• Provide customer service with real parent understanding (no robots here!)
• Improve our website – making it as easy to navigate as our pants are to put on wiggly toddlers
• Send order updates and service-related notices (we keep marketing separate – see your choices below)
• Prevent fraud, because we protect your family’s security like we reinforce our knee patches

3. Data Sharing & Disclosure

We treat your information like we’d want our own family’s treated:

• Service Providers: Trusted partners who help with shipping, payments, and website operations (they’re under strict confidentiality agreements)
• Legal Requirements: Only if required by law, like a sturdy car seat is required for safety
• Business Transfers: In the rare case of company sale, with privacy protections maintained
• Never: Sold to third-party advertisers or data brokers

4. Data Storage & Security

We guard your data like our products guard against playground scrapes:

• SSL encryption throughout our checkout process
• Secure servers with limited access
• Regular security assessments
• Payment data processed through PCI-compliant systems
• Data retained only as long as necessary (like keeping outgrown clothes just long enough for hand-me-downs)

5. Your Rights & Choices

You’re in control, just like letting kids pick their adventure outfit:

• Access/Update: Review and edit your account information anytime
• Deletion: Request account deletion (except where we’re required to keep records)
• Marketing: Opt-out of promotional emails (though we think you’ll love our adventure gear updates)
• Cookies: Manage through browser settings (details below)
• California Residents: Additional CCPA rights available

6. Cookies & Tracking

We use these helpful tools responsibly:

• Essential Cookies: Keep your cart intact during checkout, like keeping mittens paired
• Performance Cookies: Help us improve site speed and functionality
• Analytics: Understand how parents navigate our site (anonymized where possible)
• Advertising: Limited use to show relevant products (you can opt-out)

Manage cookies through your browser settings or our cookie preference center.

7. International Data

While we ship globally (except parts of Asia and some remote areas), our data is primarily processed in the U.S. with appropriate safeguards.

8. Children’s Privacy

Our website is for parents purchasing for children – we don’t knowingly collect data directly from children under 13.

9. Policy Updates

We’ll notify you of significant changes, just like we’d tell you about important product updates.